Ever gone to a store and felt that some ‘stuff’ stared at you, screaming “Pick me!”? Well, the magic sauce behind this attention arbiter may well be large cardboard cylinder tubes. You heard that right! These round wonders storm retail displays with simplicity and a pinch of creativity.
Now, let’s get down to unraveling this story of the really humble, resourceful tubes and see how they bring flair into shopping spaces.
Now, put yourself in a boutique, looking around you at stuff fighting for your attention. Then you look at this display, wrapped around some spiral cylinder, products proudly showing themselves off. That’s the magic of such tube stands. Who thought a humble packaging component could be the retail star? These tubes go from being mere cylindrical shapes to stunning pedestals, showing everything from plush toys to gourmet sauces with aplomb.
Interestingly, many brands scamper towards these cylindrical marvels for displays. There’s something undeniably charming about their minimalistic design-they have this rustic, eco-friendly vibe going on, which appeals to brands conscious about Mother Earth. Plus, being made of cardboard, they are light, and thus easy to move around, which is a big plus when it is a really crazy sale season and space seems just about as valuable as bars of gold!
But let us not forget the endless possibilities of customization it allows: want a stand that revolves, splashing color; want one that covets the industrial look in raw cardboardishness-you got it. The chameleons of display stands, if you will. And just when you thought it had gotten to that point where it couldn’t get any wilder, well, there is always room to push one step further with things like added light effects and integrated digital screens. If these tubes could talk, they would probably brag about their flexibility and how they merge with literally any retail concept under the sun.